Introduction
Welcome to CASS™; a unique CRM Capability Assessment designed by Pyinna.
For Customer Relationship Management to succeed you must take a holistic view of your company, staff, processes and technology - but most importantly your customers.
CASS™ allows you to analyse 8 separate areas of your CRM situation and provides a useful graphical overview of your strengths and weaknesses that you see building up as you complete each section.
Instructions
Each question or statement represents the optimum CRM situation. Estimate your current situation from 0 to 10 (0 being the worst situation, 10 being the optimum). Leave the result BLANK if the question is inappropriate to your organisation.
By registering to use CASS™ the system will maintain your scores and allow you to review and edit these and establish how your CRM capability changes over time as you develop your CRM programme.
Completing the CASS™ questionnaire will take approximately 20 minutes and result in an instant graphical overview that you can print off.
You can also request a FREE and independent report outlining where your organisation is on the CRM scale with high level recommendations for a focussed CRM improvement programme.
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