The CRM Bible Version 2 - Contents
The CRM Bible was created to allow the average CRM buyer, who has better things to do than immerse themselves in CRM for a decade, to gain a quick understanding of what CRM is all about.
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After a decade in the industry we still see confusion all around. No matter who you are, you are likely to fall foul of one of the many quirks of the CRM beast.
The CRM Bible will prepare you for your quest. It will help you recognise the potential benefits, which really do exist. It will warn you of the pitfalls. Anyone who has trodden the CRM way will recognise their own particular experiences with the various sections.

  1   The Rules of CRM  18  Things That Go Wrong  35  Tests of Success (& Signs of Failure)
  2   What is CRM?  19  Application Service Provider (ASP)  36  System Administrator
  3   Components of a CRM system  20  WAP, Wireless and Voice  37  Internationalisation
  4   Good / Bad / No CRM  21  You Network  38  Acronyms
  5   The 5 types of Data  22  Your Database Choice  39  The Future of CRM
  6   The Challenges  23  CRM Shows  
MAKE SURE YOU KNOW THE
DIFFERENCE....
  7   CRM Strategy  24  The Invitation to Tender (ITT)  
  8   The Importance of Process  25  The demo (or The Iceberg Principle)  
  9   Costing your CRM Project  26  Questions to ask the Supplier  
 10  Return on Investment (ROI)  27  Questions to Ask the Reference  
 11  The Audit  28  Selling to the Supplier Sales Person  
 12  Your Project - The 16 Steps  29  Getting a Real Estimate  
 13  Business Process Prioritisation  30  Project Methodology  
 14  Technical Features  31  Data Migration, Cleansing & Interfaces   Request a Hard copy of the CRM Bible

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 15  User Friendliness  32  Reporting    
 16  Selling the System Internally  33  Training & Documentation  
 17  Key Project Tasks  34  Post Implementation Support